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B.Sc Apparel Fashion Design

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About the department

Bachelor of Apparel Fashion Designing

The Department of Fashion Design was established in 2015, with a faculty team of versatile expertise in disciplines like Textile Sciences, Sketching, Fashion Studies, Pattern Making and Sewing, Innovative Draping, and Fashion Business Management with a vision to equip students to successfully establish a stronghold in the constantly evolving Fashion Industry.

SUMMARY REPORT

Rathinam College of Liberal Arts and Science at TIPS Global aims to engage students with lots of experimental and practical learning apart from just the text books. Several eminent speakers and industrialists visit the institute to hold interactive sessions with our students.This time for the student of Apparel Fashion Designing our Institute organized a field trip cum guest lecture on Boutique Management with Ms. Swaroopa Muthusivan. Mrs. Swaroopa Muthusivan, Creative entrepreneur – Tamarai Design Studio – A store that deals with exclusive ready to wear blouses, traditional halfsaree, exclusive sarees, wedding lehengas, kids wear, customised ethnic wear for men, natural dyed fabrics in khadi and silk, Kanjeevarams and a wide range of fabrics.

Fashion is not only restricted to clothing. Once the clothes are designed and manufactured, they need to be sold. That’s where the role entrepreneur comes in. Mrs. Swaroopa Muthusivan highlighted on the key retail store operations and how important it is to handle each of the segment. Through her guest leture, she spoke about area management, product management, store layout and the impact of VM on Sales. She also spoke about Branding and marketing aspects. “A good or a bad Retail experience may affect branding. Thus it is an important segment of the industry. Apart from the technical details, Mrs. Swaroopa Muthusivan, also shared her own experience about the boutique management. Since the Boutique and Retail Management is an integral part of Fashion Entrepreneurship and Retailing the session was fruitful and informative one. This guest lecture was held for I, II & IIIrd Apparel Fashion Designing Students.

Introduction to Thamarai Design Studio:

Tamarai is a 16 yrs young Coimbatore based fashion design studio where heritage and traditions are translated to suit the modern day. Specialists in exclusive ready to wear blouses, traditional halfsaree, exclusive sarees, wedding lehengas, kids wear, customised ethnic wear for men, natural dyed fabrics in khadi and silk, Kanjeevarams and a wide range of fabrics.

  • The curated workshops, seminars, guest lectures and field trips are designed with a goal to guide your baby steps into global fashion industry.
  • The department is well equipped with exclusive Draping lab, Sewing lab, Textile Dyeing and Testing lab, Sketching lab, CAD lab and a Design Studio to enhance the skills of the students.
  • The program is inter-disciplinary in nature with its main focus on design conceptualization, garment construction and fashion practice as an entrepreneur through both academics and experiential learning.
  • Our holistic curriculum is interlaced with classroom academics and real time industrial learning exposure through our in-house incubation fashion design studio APHRODITE’S DRAPE which enables our students to build a strong command over the craft and the intricacies involved in the fashion business.

About the Field visit & Guest Lecture:

The boutique tour will help the students to know about the different types of fabrics, designs used and also the real feel of the fabrics. This gives a sense of connection and engagement with the customers as well as the interactions about the brands. Especially, during this tour students know more about the varieties of traditional outfits from different parts of India. As a part of this boutique tour, a guest lecture has been arranged. The aim of the guest lecture is about how to start a boutique. It will also encourage the student to become an entrepreneur.

Connection to the subject:

Fashion Entrepreneurship and Retailing focus on topics such as creativity and innovation, writing business plans, raising, finnace, sales and marketing and skills needed to run a creative company. Fashion entrepreneurs push the global fashion industry forward, through design innovation and new business models. The purpose of the Guest Lecture was to have a healthy interaction with students and make them understand the core aspects of Fashion Entrepreneurship and Retailing. Hence it is closely related to the subject.

Potential outcomes of the field visit & guest lecture

  • Students can able to know the entrepreneurial skills to operate a fashion boutique
  • Students will be able to know about the different kinds of marketing and merchandising techniques.
  • Students will be able to understand various selling techniques in boutique shop.
  • Understand the sustainability process required to run the fashion boutique business.

The Rathinam @ Kovilpalayam Institute, a unit of the Rathinam Group of Institutions, is emerging as a premier provider of higher education that offers several destination oriented degree

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